Murdock Values
ABOUT OUR DEALERSHIP
What Are the Murdock Values?
Murdock Chrysler Dodge Jeep Ram of Bountiful is part of the Murdock Auto Team and serves drivers from West Bountiful, Bountiful, and surrounding Davis County communities. Our dealership shares the team’s six core values: Create Extraordinary Moments, Do the Right Thing, Own the Solution, Find a Way, Seek Growth Above Comfort, and Focus Outward First. These principles guide how we welcome guests, support our team members, and serve our community.
Our Vision, Mission & Brand Promise
The foundation of who we are and what we strive to achieve.
The Murdock Vision
To become the pinnacle of team member and guest experience by exemplifying genuine hospitality in every interaction.
The Murdock Mission
To elevate the life of every person we serve.
Murdock’s Brand Promise
When you walk through our doors, you feel like family!
WHAT GUIDES US
Our Core Values
Six principles that define who we are and how we serve.
Create Extraordinary Moments
Approach every interaction with hospitality and genuine care to build strong and lasting relationships.
Do the Right Thing
Make every decision with integrity, cultivating and prioritizing trust and respect.
Own the Solution
Proactively pursue excellence by taking personal ownership for your actions and results.
Find a Way
Overcome challenges without excuses, executing to completion.
Seek Growth Above Comfort
Reject complacency and push the boundaries of possibility for personal and team growth.
Focus Outward First
Serving with sincere concern, demonstrating charity through action, and a willingness to sacrifice for the benefit of others.
OUR CUSTOMER-FIRST PHILOSOPHY
What Our Values Mean for Customers
At Murdock Chrysler Dodge Jeep Ram of Bountiful, we want you to feel welcome whether you’re comparing vehicles, taking a test drive, or bringing your vehicle in for service.
For years, Murdock has embraced a simple promise: “When you walk through our doors, you feel like family.” Another longtime Murdock slogan, “UR the heart of our business,” reflects that same commitment.
For our Bountiful team, doing the right thing means listening to what you need, answering your questions clearly, and respecting your time. You can learn more about our dealership or schedule service online.
GIVING BACK
Our Values in Action
In West Bountiful, we welcome neighbors to events at our dealership. Across Utah, the Murdock Family Foundation supports nonprofits serving local communities.
COMMUNITY GIVING
The Murdock Family Foundation
The Murdock Family Foundation has contributed more than $500,000 to charitable causes and provides grants to 11 nonprofit organizations, including Special Olympics Utah and Davis Education Foundation.
Murdock Auto Team employees also volunteer with some of these organizations. The foundation helps develop future leaders through education, physical fitness, financial literacy, and servant leadership.
WEST BOUNTIFUL COMMUNITY EVENTS
Annual Trunk-or-Treat and Summer Car Show
Each fall, our Bountiful team hosts a free community Trunk-or-Treat at our West Bountiful dealership. Families are invited to come in costume and trick-or-treat from decorated vehicles.
We also hosted a separate summer car show in 2026. Opening our dealership to neighbors and local car enthusiasts is one way our team puts Focus Outward First into practice.
More Than Just Words
These values guide how we help customers and welcome our neighbors in West Bountiful. We’re proud to be part of the Murdock Auto Team.